ATONEMENT (2007)

Unfortunately the epic love story distracted from the real stars of this movie: Keira Knightly's bob and cheekbones.

MAX MARA SPRING 2008

Max Mara takes a walk on the wild side by styling Lily Donaldson like Jackie Curtis for the spring campaign.

Last fall Max Mara's ads paid homage to Kate Hepburn. But for this season, the house is taking femininity from a different angle. Instead of taking the lead from a manly woman like Kate, Max Mara in effect chose to show womanhood through the interpretation of a man. Here's Jackie Curtis reincarnated, but without the glitter and ripped stockings. 

But don't think Max Mara is taking this idea all the way. John Vaccaro, who worked with Curtis in his playwright days, relayed this story about Curtis in the documentary Superstar in a Housedress:

"We would got to Max's Kansas City afterwards. And Jackie was walking up to Max's  . . . and somebody came up and said, 'Hey, are you a real woman?' And Jackie said, 'Would a real woman dress like this?'"

C'N'C BLACK DOGO

Usually when designers and artists are asked to envision the future, they either see The Jetsons or Blade Runner. No one knew who was right—only time would tell. But if the motorcycles that have been gracing magazine pages recently are any indication, flying cars will forever remain a fantasy.

CHLOÉ SPRING 2008

The initial inspiration was sails. All the clothes that we've seen today look prettier with the wind. And we have always for each silhouette considered the wind.

—Paulo Melim

With this as the main idea behind the Chloé collection for spring of 2008, it's no wonder the advertisements didn't just rely on just one photograph to represent the garments. But the use of multiple photographs to showcase a particular garment or look is not limited to Chloé.

First, Yves Saint Laurent used this approach for the menswear advertisements of last spring. This was very appropriate for advertising men's clothing: For menswear advertising there's more of an emphasis on displaying the actual product, instead of selling the product through images of lifestyle or look. YSL took a similar approach to the women's advertising in the next season.

Gucci also used multiple photos to advertise the cruise collection. But these ads showed both men and women on the same page, in addition to close-ups of specific products. The result was an advertisement that referenced collage or a page out of a scrap book—of course, a society scrap book that's more about luxury than arts and crafts.

Funny how crowding more photographs into the page actually ends up breaking through the clutter of other luxury advertisements.

AXWELL "I FOUND U" (2007)

Someone on iTunes referred to Axwell and his contemporaries as the Swedish House Mafia. But if the Concretes, Peter Bjorn & John, the Shout Out Louds, J. Lindeberg, and Flippa K are any indication, it's not only the house music to which we'll all fall victim.